Stories from the front lines of agentic advertising

Fictional scenarios, real protocol. See how agentic advertising plays out through the people building it.

Content & Creator

The Studio

Ren runs the business behind an 8-million-subscriber creator. Six revenue streams, six workflows, zero unified view — until he builds one storefront that sells them all.

5 min read

Retail Media

The Shelf

Daniel's grocery chain has product data, foot traffic, and first-party purchase signals. Now buyer agents want access — and they're willing to pay for it in real time.

5 min read

Buy Side

The Pitch

Tomoko is Head of Media at Nova Motors. She's about to walk into a boardroom and pitch the C-suite on replacing their programmatic stack with agents. She has one hour.

5 min read

Official reports, white papers, and analysis from AgenticAdvertising.org.

Analysis and commentary from the people building agentic advertising.

What happened this week in agentic advertising.